Salesforce Marketing Cloud Developer

Job Description

Job Title: Salesforce Marketing Cloud Developer

Location: Fully Remote

Job Type: Contract Position

Job Description:

As a Salesforce Marketing Cloud Specialist, you will play a crucial role in implementing and optimizing our marketing automation strategies using the Salesforce Marketing Cloud platform. You will collaborate with cross-functional teams to design, execute, and analyze targeted campaigns that drive engagement and contribute to the overall success of our marketing efforts.

Responsibilities:

Marketing Automation:

Design, implement, and optimize marketing automation journeys and campaigns in Salesforce Marketing Cloud.

Utilize Marketing Cloud features such as Email Studio, Journey Builder, Automation Studio, and Cloud Pages to create personalized and targeted customer experiences.

Data Management:

Ensure data integrity within Salesforce Marketing Cloud by managing subscriber lists, data extensions, and synchronization with other systems.

Work closely with the data team to segment and target audiences based on specific criteria.

Email Marketing:

Develop and execute email marketing campaigns, including creating compelling email content, A/B testing, and analyzing campaign performance.

Monitor deliverability and make recommendations for improvements.

Analytics and Reporting:

Generate and analyze reports on campaign performance, providing insights and recommendations for optimization.

Use data-driven insights to make continuous improvements to marketing strategies.Collaboration:

Collaborate with marketing, sales, and other teams to ensure alignment of marketing automation initiatives with overall business goals.

Provide training and support to team members on Salesforce Marketing Cloud best practices.

Qualifications:

Bachelor’s degree in Marketing, Business, or related field.

Proven experience working with Salesforce Marketing Cloud.

Strong understanding of marketing automation principles and best practices.

Proficient in HTML and CSS for email template customization.

Excellent analytical and problem-solving skills.

Strong communication and collaboration skills.

Salesforce Marketing Cloud certification is a plus